What is Search Engine Optimization or SEO?

Search Engine Optimization, in simple terms, is an ongoing process of optimizing a website’s online content, code, and even some off-site content on other web properties to allow your website to compete higher in the organic search engine results. The organic search results are the free results just under any paid ads when searching with Google, Bing, Yahoo, etc.

If your business is lacking new customers from search engines, Search Engine Optimization, or SEO, is a highly effective tool to give your website the basis of what’s needed to compete online.

The Next Step: SEO Audit

6×6 Design will conduct an interview with you to learn more about your product or service and website goals. Then we’ll develop a design plan and estimate to build or enhance a low cost but highly effective marketing tool – your website – that will work for you 24 hours a day, 7 days a week, locally, regionally, nationally, or world-wide. All consultations and estimates are FREE.

Have More Questions? Ready To Start?

We highly suggest reviewing our Planning Your Website checklist next. This list contains questions we commonly ask our clients to help us better understand your needs. When you’re ready, simply contact us for a free consultation and estimate here or call 585-861-7483.

Effectiveness Of SEO

SEO doesn’t normally require a new website or complete redesign. Only in cases of really poor websites do we advise a website redesign for cost saving measures. SEO is work done mostly behind the scenes; in the website’s code, on the web server, and in incoming links to the website, just to name a few.

However, changes to your content are normally required while performing on-site optimization. This includes adding or removing keywords, moving, combining or adding paragraphs, etc. Search engines want quality, useful content. On-site optimization includes ensuring the copywriting is acceptable.

We Guarantee SEO Results

At 6×6 Design, not only do we know what SEO can do for you, we guarantee it.

Free Website Evaluations

6×6 Design will evaluate your website and provide you with a free estimate. This evaluation is only to scan your website for obvious missed SEO opportunities. A full, thorough evaluation is performed once hired for services. A thorough evaluation is also done for a new website, a website redesign, or if you wish to have your website redesign done elsewhere. Visit our fees and services page for more information on a detailed SEO website evaluation.

Our SEO Approach to Your Website

SEO process cycle - click to enlarge image — Click to enlarge

For any process to succeed, it first requires a plan of action and follow-up. Professional SEO is no exception. SEO is an art in itself aside from traditional web designers. SEO requires extensive online market research, strategic implementation, follow-up analysis and revisions to initial implementations. Because business markets continuously change and evolve, SEO will always be an on-going cycle as well.

Benefits of SEO

SEO has some very beneficial side effects for the longevity of your website. When done properly, SEO produces a website with much higher user accessibility and validating code. This is important not only to visitors and search engines, but also to display properly in all popular web browsers including mobile devices.

Effective SEO requires a vast practical knowledge of search engine guideline implementation including valid coding standards, proper linking, accessibility, content structure and website statistics monitoring, just to name a few. Most of this knowledge is just too technical for the average artistic website designer since their design techniques were formed on visual presentation instead of website function. From their view point, function just gets in the way of beautiful web design. 6×6 Design can not only make websites beautiful, we can make them highly functional too simply by using more modern design techniques like dedicated CSS for presentation markup. In doing so, we can deliver the best of both worlds to you!

Thinking About Optimizing Your Own Website?

Having a friend “optimize” your website or trying to do it yourself could easily have your website penalized, or worse, black-flagged from a search engine all together! Experienced professionals know how to optimize a website and still be search engine friendly. Knowledge of server technology is required, as well as web development skills. It often takes years of trial and research to know what works and what doesn’t. So please take our advice very seriously when we say don’t do it yourself! You may risk losing your business’s online presence with a single wrong optimization “trick”! Instead, invest your time more wisely into your business and outsource the website to a professional. Focus on doing what you do best. Contact 6×6 Design with your website address so we can perform a quick SEO evaluation for free.